In , the Mexican government under then-president Felipe Calderón enacted the Ley Antiobesidad, or anti-obesity law. This required. Turnbaugh PJ,; Ley RE,; Mahowald MA,; Magrini V,; Mardis ER,; Gordon JI.: An obesity-associated gut microbiome with increased capacity for energy harvest. Reportaje – Inefectividad de la Ley Antiobesidad Reportaje – Inefectividad de la Ley Antiobesidad · 47 views • 3 years ago · Contaminación Auditiva

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Los autores declaran que no hay conflicto antiobeesidad intereses. Finally, one of the most ely public relations actions by Coca Cola was being the principal sponsor of the 3 rd International Congress on Physical Activity and Public Health held in Toronto in Intake of sugar-sweetened beverages and weight gain: In order to protect their commercial goals in Latin America, the sugar-sweetened beverage industry practices intense lobbying at high government levels in several countries across the region.

Am J Clin Nutr. One of these initiatives is the program “Zafo no jugar” which is carried out in schools, with an estimated coverage of one and a half million students. Sugar-sweetened beverages and risk of metabolic syndrome and type 2 diabetes: The perils of ignoring history: Ounces of prevention- the public policy case for taxes on sugared beverages.

The key goal of these tactics is to undermine legislative efforts aimed at reducing the consumption of sweetened beverages among children and youth. Marketing of unhealthy food to young children. In this context, it comes as no surprise that consumption trends of sweetened beverages in the United States and Western Europe have leveled off or even shown a small decrease.

In Argentina, this company has supported inter-college football championships since and also provides “nutritional information to motivate the children in the adoption of healthy lifestyles”.


If this industry really wants to contribute to the antiobssidad being of society, as they publicly declare, they should avoid blocking legislative actions to regulate the marketing and accessibility of sweetened beverages.

Nantwich; [citado sep 01]. The worldwide battle against soft drinks in schools. Washington University in St.

It’s a huge, huge issue. Given this growing regulatory environment in developed countries, the beverage industry has redirected its marketing efforts to countries with emerging economies, where their antiobesida still have moderate levels of market penetration, favorable legal contexts and a relatively weak civil society in comparison to Europe and the United States.

The Mexican Market for Soft Drinks. Industria de bebidas gasificadas.

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Ounces of prevention- the public policy case for taxes on sugared beverages. How to cite this article. Another example that shows the influence of the beverage and food companies was the fervent pressure to weaken the Global Strategy on Diet, Physical Activity and Health, approved in May by the World Health Assembly.

An analysis of corporate lobbying and deception to undermine children’s health. The aforementioned cases are only some examples of the numerous initiatives of physical activity promotion supported by Coca Cola and PepsiCo in Latin American countries. Washington; [citado sep 01]. This agreement includes the installation of temporary “hydration stand points”, sale stands which include the selling of sweetened beverages and an aggressive visual campaign to market their products.

Am J Clin Nutr. On the other hand, PepsiCo in Mexico has set up the program “Vive Saludable Escuelas” “Live Healthy Schools” with the aim of “generating awareness in school children about the importance of adopting a healthy diet and engaging in regular physical activity”.

An analysis of corporate antiobeidad and deception to undermine children’s health. Es un inmenso, inmenso asunto”. Despite scientific evidence about the links between sweetened beverages and increasing rates of obesity and overweight, an important number of public antoobesidad and several scientific associations in the area of nutrition and physical activity have received support from the beverage industry, which sends a contradictory message to the population.


The use of this strategy is the main topic of this commentary, in order to antiobesiddad a relevant public health debate in a region with an accelerated nutrition transition. All the contents of this journal, except where otherwise noted, is licensed under a Creative Commons Attribution License. These efforts, although appearing altruistic, are intended to improve the industry’s public image and increase political influence in order to block regulations counter to their interests.


Organizations such antiobessidad Oxfam-UK and “El poder del consumidor-Mexico” have denounced these types of tactics in the context of the “Anti-obesity law” recently discussed antiboesidad the Mexican congress. Conflicts of interest should not be ignored in public health. Change, challenge and opportunity for beverage players. Beverage markets in Latin America to Prevention Research Center in St.

The same transnational company supports numerous physical activity initiatives in Brazil, which include mass walks in the city of Sao Paulo and the programs “Movimento Bem-Estar”, “Corda na Rua” y “Prazer de Estar Bem”.

All beverage corporations have adopted uniform silence on the scientific evidence and have intense lobbying underway in order to frustrate regulatory efforts.

Prevention Research Center in St. It dilutes our marketing and works against it. Am J Public Health.

Sin dieta ni ejercicios, estos científicos trabajan en una píldora anti obesidad | Telemundo

Brazilian David and multinational Goliath. It’s gone from a small, manageable U. The Mexican Market for Soft Drinks. Universidade Federal de Pelotas.